Work Through It
Emotional pain can burn just as badly as physical. But powering through heartbreak? That takes a certain kind of strength. That’s why Gold’s Gym is reframing heartbreak as the greatest training ground for reviving your Golden Era.
Social
Gold's Gym invite’s the internet to learn and post the official “Work Through It” dance. We’ll partner with fitness creators and beloved influencers to kick off the challenge.
Work Through It Live
Work Through It Live brings thousands together to perform the dance alongside trainers, dancers, and Bon Jovi, performing songs from the album.
OriginaL Song & Music Video
“Work Through It” is an original synth-pop anthem inspired by the aerobics craze of the golden era of culture, the 1980s. With an unforgettable chorus and easy-to-learn dance, the song encourages people to stop spiraling and start moving.
Bag The HeartBreak
Members visit special Emotional Baggage Stations inside Gold's Gym, where they can upload photos of whatever or whoever they're ready to leave behind.
BOBs
Customize punching BOBs with your ex’s face. Available for purchase at the Gold's Gym Official Store.
Art Director: Jake Stallings | CopyWriter: Blayze Teicher